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The Not-So-Obvious B2B-SaaS Opportunities

B2B SaaS has become the prevailing norm in the B2B tech industry. Not only are customers benefiting from this approach, …

Tripeur and Pentathlon: A partnership that weathered the storm

Tripeur, our portfolio company, recently announced its acquisition by the largest travel spend management company – TripActions (now Navan). Shashank …

Taking the leap: Commoditising ad fraud tech for the benefit of all | Portfolio in Focus: The ClearTrust story

When the folks at ClearTrust mapped their product journey, adopting an API-first approach made sense. This was a calculated risk. The 2020 …

From Acquisition to Retention: Mastering the Art of Customer Loyalty

Everyone in the startup space invests so much energy in acquiring customers. So you have sales teams that are always …

Product-Led Recurring Services – Bringing Higher Valuations of SaaS to Non-SaaS Services

Why do SaaS businesses command high ARR (Annual Recurring Revenues) multiple or forward-looking revenues? There’s a few reasons: the stickiness …

SLM – After the WHAT, Deep dive into the HOW

Following up on my previous article on Serviceable Leadable market, this article details out how exactly SLM is to be …

Creative Hiring Strategies for Startup Founder

Getting funds in place and getting the right talent are profound challenges for any startup founder. But know that you …

Building a Repeatable Sales Model

Around six months ago, I was talking to the Founder of a leading deep tech company. He lamented that he …

Navigating the VC-Founder dynamic

A great VC will do so much more than write a cheque. As a founder, you want a VC with …

The VCs Dilemma: To advice, or not to advice

A great VC will do so much more than write a cheque. As a founder, you want a VC with …

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