To Win
The Start-up

you need a coach by your side. Pentathlon helps early-stage technology companies with expertise, eco-system, and capital.

To scale a technology

is the ultimate test of an entrepreneur, just like a pentathlon is the ultimate test of an athlete.

For founders,
by founders

Pentathlon invests much more than money. Our team brings global connections and deep technology expertise to help you with the hardest aspects of scaling.

Scouting for
DNA of Scale

Instead of chasing 'hot' sectors or trends, we look for the building blocks of scale - strong founding teams, solid operating fundamentals, and attractive unit economics.

Exist for more
than returns

Our mission is to support technology entrepreneurs in creating sustainable, transformational change. Returns are a byproduct of the right focus and effort.

Love working in

We are serial entrepreneurs who prefer brainstorming to board meetings, keeping one eye on the future and one on the bottom-line.

We have a clear focus


We invest in companies building Next Generation Enterprise SaaS and tackling tomorrow's problems with Emerging Technology.

early stages

Pentathlon is a bridge between Angel Investment and Series A, investing in companies that have achieved product-market fit.


For entrepreneurs in their early stages, Pentathlon’s team brings hard-won experience from their own start-up journeys.


Serial tech entrepreneurs and
experts in finance.


Knowledge, research data, and
qualified opinions


Portfolio companies, investment
process, and thesis

Drag the sliders to see if you fall in our sweet spot!

  • Idea
  • Pre-seed
  • Seed
  • Pre-Series A
  • Series A
  • Series B+
  • Consumer Tech
  • Enterprise SaaS
  • Enterprise Software
  • Emerging Tech

We’re a match! Let’s talk

Sorry, We're not a match.

Scroll to Top
Max. file size: 256 MB.

Pricing a SaaS Product:

A multi-pronged approach

Saurabh Lahoti, Managing Partner at Pentathlon Ventures, takes a deep dive into what it takes to successfully price a SaaS product.