Blog
The Not-So-Obvious B2B-SaaS Opportunities
Gireendra Kasmalkar 31 May, 2023B2B SaaS has become the prevailing norm in the B2B tech industry. Not only are customers benefiting from this approach, …
Tripeur and Pentathlon: A partnership that weathered the storm
Saurabh Lahoti 25 May, 2023Tripeur, our portfolio company, recently announced its acquisition by the largest travel spend management company – TripActions (now Navan). Shashank …
Taking the leap: Commoditising ad fraud tech for the benefit of all | Portfolio in Focus: The ClearTrust story
Pentathlon Team 18 May, 2023When the folks at ClearTrust mapped their product journey, adopting an API-first approach made sense. This was a calculated risk. The 2020 …
From Acquisition to Retention: Mastering the Art of Customer Loyalty
Hemant Joshi 01 May, 2023Everyone in the startup space invests so much energy in acquiring customers. So you have sales teams that are always …
Product-Led Recurring Services – Bringing Higher Valuations of SaaS to Non-SaaS Services
Gireendra Kasmalkar 19 Apr, 2023Why do SaaS businesses command high ARR (Annual Recurring Revenues) multiple or forward-looking revenues? There’s a few reasons: the stickiness …
SLM – After the WHAT, Deep dive into the HOW
Gireendra Kasmalkar 29 Mar, 2023Following up on my previous article on Serviceable Leadable market, this article details out how exactly SLM is to be …
Creative Hiring Strategies for Startup Founder
Madhukar Bhatia 21 Mar, 2023Getting funds in place and getting the right talent are profound challenges for any startup founder. But know that you …
Building a Repeatable Sales Model
Ajit Mayya 22 Feb, 2023Around six months ago, I was talking to the Founder of a leading deep tech company. He lamented that he …
Navigating the VC-Founder dynamic
Madhukar Bhatia 13 Feb, 2023A great VC will do so much more than write a cheque. As a founder, you want a VC with …
The VCs Dilemma: To advice, or not to advice
Madhukar Bhatia 10 Feb, 2023A great VC will do so much more than write a cheque. As a founder, you want a VC with …
Forget TAM/SAM/SOM. ‘SLM’ is the path to global leadership for early stage start-ups!
Gireendra Kasmalkar 06 Feb, 2023At our fund for seed stage B2B Tech startups, the Annual Recurring Revenues (ARRs) are typically 100k USD onwards. But …
Arriving at a custom-fit marketing strategy for your niche B2B product | Portfolio in Focus: The Mogi story
Pentathlon Team 01 Feb, 2023The founder of Mogi I/O set out to launch a short-format video app — “a bit like TikTok, with a …
SaaS Product Positioning: How to differentiate in a Competitive Market
Sandeep Chawda 16 Jan, 2023Positioning your business’s core value proposition is the foundation on which all good startups are built. Through my own experience …
‘Be the Buffalo charging at the storm’ Portfolio in Focus: The Tripeur story
Pentathlon Team 24 Nov, 2022The Business travel management space was buzzing in 2019. Tripeur, like other SaaS companies, were on a steady path of …
A (tried and tested) recipe for success in the SaaS world!
Ajit Mayya 07 Nov, 2022We are privileged to be in the midst of a SaaS boom — Indian SaaS companies raised $6 bn in …