Blog
First close of Fund 2
We, at Pentathlon Ventures, announced the first close of our Fund2 in September 2023. This is a big milestone in ...
Supercharge Your SaaS: How Workflow Automation Fuels Scalability & Intelligence!
Ever feel like you’re caught in an endless cycle of monotonous tasks that are stealing your productivity? If so, you’re ...
The Not-So-Obvious B2B-SaaS Opportunities
B2B SaaS has become the prevailing norm in the B2B tech industry. Not only are customers benefiting from this approach, ...
Tripeur and Pentathlon: A partnership that weathered the storm
Tripeur, our portfolio company, recently announced its acquisition by the largest travel spend management company – TripActions (now Navan). Shashank ...
Taking the leap: Commoditising ad fraud tech for the benefit of all | Portfolio in Focus: The ClearTrust story
When the folks at ClearTrust mapped their product journey, adopting an API-first approach made sense. This was a calculated risk. The 2020 ...
From Acquisition to Retention: Mastering the Art of Customer Loyalty
Everyone in the startup space invests so much energy in acquiring customers. So you have sales teams that are always ...
Product-Led Recurring Services – Bringing Higher Valuations of SaaS to Non-SaaS Services
By : Sudhanshu Srivastav (external contributor) with Gireendra Kasmalkar Why do SaaS businesses command high ARR (Annual Recurring Revenues) multiple ...
SLM – After the WHAT, Deep dive into the HOW
Following up on my previous article on Serviceable Leadable market, this article details out how exactly SLM is to be ...
Creative Hiring Strategies for Startup Founder
Getting funds in place and getting the right talent are profound challenges for any startup founder. But know that you ...
Building a Repeatable Sales Model
Around six months ago, I was talking to the Founder of a leading deep tech company. He lamented that he ...
Navigating the VC-Founder dynamic
A great VC will do so much more than write a cheque. As a founder, you want a VC with ...
The VCs Dilemma: To advice, or not to advice
A great VC will do so much more than write a cheque. As a founder, you want a VC with ...
Forget TAM/SAM/SOM. ‘SLM’ is the path to global leadership for early stage start-ups!
At our fund for seed stage B2B Tech startups, the Annual Recurring Revenues (ARRs) are typically 100k USD onwards. But ...
Arriving at a custom-fit marketing strategy for your niche B2B product | Portfolio in Focus: The Mogi story
The founder of Mogi I/O set out to launch a short-format video app — “a bit like TikTok, with a ...
SaaS Product Positioning: How to differentiate in a Competitive Market
Positioning your business’s core value proposition is the foundation on which all good startups are built. Through my own experience ...
