Blog
The Not-So-Obvious B2B-SaaS Opportunities
B2B SaaS has become the prevailing norm in the B2B tech industry. Not only are customers benefiting from this approach, …
Tripeur and Pentathlon: A partnership that weathered the storm
Tripeur, our portfolio company, recently announced its acquisition by the largest travel spend management company – TripActions (now Navan). Shashank …
Taking the leap: Commoditising ad fraud tech for the benefit of all | Portfolio in Focus: The ClearTrust story
When the folks at ClearTrust mapped their product journey, adopting an API-first approach made sense. This was a calculated risk. The 2020 …
From Acquisition to Retention: Mastering the Art of Customer Loyalty
Everyone in the startup space invests so much energy in acquiring customers. So you have sales teams that are always …
Product-Led Recurring Services – Bringing Higher Valuations of SaaS to Non-SaaS Services
Why do SaaS businesses command high ARR (Annual Recurring Revenues) multiple or forward-looking revenues? There’s a few reasons: the stickiness …
SLM – After the WHAT, Deep dive into the HOW
Following up on my previous article on Serviceable Leadable market, this article details out how exactly SLM is to be …
Creative Hiring Strategies for Startup Founder
Getting funds in place and getting the right talent are profound challenges for any startup founder. But know that you …
Building a Repeatable Sales Model
Around six months ago, I was talking to the Founder of a leading deep tech company. He lamented that he …
Navigating the VC-Founder dynamic
A great VC will do so much more than write a cheque. As a founder, you want a VC with …
The VCs Dilemma: To advice, or not to advice
A great VC will do so much more than write a cheque. As a founder, you want a VC with …
Forget TAM/SAM/SOM. ‘SLM’ is the path to global leadership for early stage start-ups!
At our fund for seed stage B2B Tech startups, the Annual Recurring Revenues (ARRs) are typically 100k USD onwards. But …
Arriving at a custom-fit marketing strategy for your niche B2B product | Portfolio in Focus: The Mogi story
The founder of Mogi I/O set out to launch a short-format video app — “a bit like TikTok, with a …
SaaS Product Positioning: How to differentiate in a Competitive Market
Positioning your business’s core value proposition is the foundation on which all good startups are built. Through my own experience …
‘Be the Buffalo charging at the storm’ Portfolio in Focus: The Tripeur story
The Business travel management space was buzzing in 2019. Tripeur, like other SaaS companies, were on a steady path of …
A (tried and tested) recipe for success in the SaaS world!
We are privileged to be in the midst of a SaaS boom — Indian SaaS companies raised $6 bn in …
