Ashok Mayya is a Managing Partner at Pentathlon Ventures, leading the fund's US operations and bringing 30+ years of experience scaling businesses in pharmaceuticals, including leadership roles at Rising Pharma, Citron Pharma, and GenSourceRx.

He writes on building repeatable sales models for US enterprise markets, founder-led sales strategies, navigating cultural nuances in American B2B deals, and the land-expand-renew playbook that actually converts pilots into seven-figure ARR. ...

A former CEO, CMO, and investment professional who's closed deals on both coasts, Ashok knows that the hardest part of breaking into the US is getting the meeting in the first place. Read more