DNA of Scale

Knowledge, research data, and qualified opinions

Plus image on Pages 2

How B2B can democratise GenAI

In the previous article, I had hoped for the democratisation of AI/GenAI, so that it does not remain the preserve of Tech giants and Indian start-ups have a fair chance. …

Thoughts from our Partners

Gireendra Kasmalkar
Gireendra Kasmalkar
Gireendra Kasmalkar
Madhukar Bhatia
Gireendra Kasmalkar

Must reads

Rethinking ABM and Demand Gen in B2B SaaS: Insights from Siddhesh Rane of Sprinto

Siddhesh Rane from Sprinto shared profound insights on account-based marketing (ABM) and demand generation strategies, emphasizing their nuanced application in B2B SaaS companies. This blog ...

Transforming B2B SaaS Marketing Through Content: Insights from Kavan Antani of IndieFolio

Kavan Antani, CEO of IndieFolio, recently shared enlightening perspectives on leveraging content marketing as a pivotal go-to-market strategy for B2B SaaS companies. Despite common skepticism ...

Mastering Global Expansion: A Case Study from OnlineSales.ai

Amit Upadhyaya, VP of Client Growth and Strategy at OnlineSales.ai, shared critical insights into the company’s thoughtful approach towards scaling and entering new markets globally ...

Redefining Adaptive Learning: Pentathlon’s Bet on Cerebry

All of us can relate to the fact that navigating the classroom exercises could be challenging when we find ourselves grappling with a subject in ...

Indian SaaS and the Art of Going from Local to Global

Written for Inc42 Media Author: Sandeep Chawda Think about it: in today’s digital world, SaaS businesses are like globetrotters with endless possibilities. For Indian SaaS ...

Importance of Customer Success During Early Days of Building SaaS: Insights Shared by Nilesh Chhajed

In the busy world of SaaS, the bedrock of success lies in groundbreaking technology and the synergy between innovative software and robust customer engagement strategies.  ...

Articles

Funding Winter

Navigating Through the Funding Winter: Challenges and Adaptations for Startups 

Authored By: Gireendra Kasmalkar The period known colloquially as the “Funding Winter” represented a significant challenge for startups globally.  Characterized by a sharp decrease in ...

Rethinking ABM and Demand Gen in B2B SaaS: Insights from Siddhesh Rane of Sprinto

Siddhesh Rane from Sprinto shared profound insights on account-based marketing (ABM) and demand generation strategies, emphasizing their nuanced application in B2B SaaS companies. This blog ...

Transforming B2B SaaS Marketing Through Content: Insights from Kavan Antani of IndieFolio

Kavan Antani, CEO of IndieFolio, recently shared enlightening perspectives on leveraging content marketing as a pivotal go-to-market strategy for B2B SaaS companies. Despite common skepticism ...

Mastering Global Expansion: A Case Study from OnlineSales.ai

Amit Upadhyaya, VP of Client Growth and Strategy at OnlineSales.ai, shared critical insights into the company’s thoughtful approach towards scaling and entering new markets globally ...

Redefining Adaptive Learning: Pentathlon’s Bet on Cerebry

All of us can relate to the fact that navigating the classroom exercises could be challenging when we find ourselves grappling with a subject in ...

Indian SaaS and the Art of Going from Local to Global

Written for Inc42 Media Author: Sandeep Chawda Think about it: in today’s digital world, SaaS businesses are like globetrotters with endless possibilities. For Indian SaaS ...
Scroll to Top