Sandeep Chawda

Positioning your business’s core value proposition is the foundation on which all good startups are built. Through my own experience of co-founding Clarice, a software product development services company, I can vouch for the huge difference that positioning made. The key differentiating factor for Clarice was design-led innovation. Back then, there were hardly any set-ups …

SaaS Product Positioning: How to differentiate in a Competitive Market Read More »

“Scaling and growing, aren’t they the same thing?” It’s unfortunate that the two terms are used interchangeably so often. Founders who look at these metrics separately stand to gain much insight. To understand whether an organization is growing or scaling is to understand whether it’s adjusting to today’s growth or preparing for tomorrow’s growth. What’s …

Growth vs Scale Read More »

The discussions for this article took place in a conference room with serial SaaS entrepreneurs, experienced venture capitalists, and professionals with decades of experience in evaluating and scaling ventures. The opinions on what should or should not be included in a pitch deck were strong. While everyone has their own, sometimes divergent opinions, there are …

How to make the perfect SaaS investor pitch deck Read More »