Pentathlon Team

Taking the leap: Commoditising ad fraud tech for the benefit of all | Portfolio in Focus: The ClearTrust story

When the folks at ClearTrust mapped their product journey, adopting an API-first approach made sense. This was a calculated risk. The 2020 year startup is working in an industry (cybersecurity) that is fast gathering pace. And ClearTrust wanted to ensure that ad fraud detection is adopted at scale. But what’s the scope of the problem? As spending …

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Arriving at a custom-fit marketing strategy for your niche B2B product | Portfolio in Focus: The Mogi story

The founder of Mogi I/O set out to launch a short-format video app — “a bit like TikTok, with a twist”. In the process, they built a strong tech stack for video streaming. The team even applied for a couple of patents for their video streaming software (Rahul Lahoria, the co-founder and CTO, is an …

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‘Be the Buffalo charging at the storm’ Portfolio in Focus: The Tripeur story

The Business travel management space was buzzing in 2019. Tripeur, like other SaaS companies, were on a steady path of growth, with very good funding, and exciting innovations. Then the pandemic hit. Tripeur and its founder Thiagarajan Rajagopalan’s story is one that has a lot of valuable insights for other entrepreneurs. It’s a narrative in …

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DNA of Scale # 6 | Achieving Success with SaaS Enterprise Sales in the United States for Make-in-India Companies

Edition 6 l 23rd September 2022 The US has always been the promised land for tech entrepreneurs from India since it has the biggest share of a booming SaaS market. Success in the highly competitive US market is a must for any startup that hopes to achieve great heights, accelerate growth, and establish itself as …

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