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Pentathlon Ventures Partners with Entrepreneurship Cell, IIT Kharagpur for Empresario 2025 

Venture capital firm to provide mentorship and support as association partner for IIT Kharagpur’s premier business model competition. Pune, India, December 11, 2024—Pentathlon Ventures is proud to announce its role as the Association Partner for Empresario 2025, the esteemed global business model competition organized by the Entrepreneurship Cell, IIT Kharagpur. In this capacity, Pentathlon Ventures […]

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Welcome to the first edition of Pentathlon Pulse

Welcome to the first edition of Pentathlon Pulse This is where you get a low-down on everything Pentathlon, including our portfolio companies, their performance, media activities, and an interesting take on the current B2B tech landscape. Here’s what we’ll cover. What’s the latest If there’s a word today that can evoke contrasting emotions from one

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Rethinking ABM and Demand Gen in B2B SaaS: Insights from Siddhesh Rane of Sprinto

Siddhesh Rane from Sprinto shared profound insights on account-based marketing (ABM) and demand generation strategies, emphasizing their nuanced application in B2B SaaS companies. This blog distills key points from his presentation, offering actionable strategies for startups and established companies alike. Understanding Your Audience Identifying and understanding your ideal customer profile (ICP) forms the foundation of

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Transforming B2B SaaS Marketing Through Content: Insights from Kavan Antani of IndieFolio

Kavan Antani, CEO of IndieFolio, recently shared enlightening perspectives on leveraging content marketing as a pivotal go-to-market strategy for B2B SaaS companies. Despite common skepticism about content marketing’s effectiveness in the B2B SaaS sphere, IndieFolio’s success story serves as a compelling testament to its potential. This blog post encapsulates Antani’s key strategies and insights, highlighting

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Mastering Global Expansion: A Case Study from OnlineSales.ai

Amit Upadhyaya, VP of Client Growth and Strategy at OnlineSales.ai, shared critical insights into the company’s thoughtful approach towards scaling and entering new markets globally at a recent GTMDialogues event. This blog delves into the strategies that underscored their success and the lessons learned along the way. Balancing Speed and Stability in Growth Amit likened

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Importance of Customer Success During Early Days of Building SaaS: Insights Shared by Nilesh Chhajed

In the busy world of SaaS, the bedrock of success lies in groundbreaking technology and the synergy between innovative software and robust customer engagement strategies.  In a recent candid discussion at GTMDialogues, Nilesh Chhajed, an expert in the SaaS and tech landscape, shared invaluable insights into the critical essence of customer success. Reflecting on the

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Rocketlane’s Path to Product Marketing Mastery

Vignesh, co-founder of Rocketlane, shared invaluable insights at a GTMDialogues event, chronicling Rocketlane’s evolution and strategic approach to product marketing. This journey from the initial concept to serving 400 customers showcases the crucial role of messaging, positioning, and continuous innovation in the competitive landscape of software solutions. From Clear Messaging to Defining a Category Rocketlane

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June 2023 – Mumbai

What Inbound Engine Can Do for Your Enterprise – Insights from Sanjeev Sularia When it comes to steering a successful enterprise, understanding your customer’s needs is paramount. Equally crucial are identifying the right metrics to measure your progress and fostering a work culture that encourages growth. In an enlightening discussion with Sanjeev Sularia, the CEO

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May 2023 – Bengaluru

Exploring the Importance of Revenue Operations with Vinod Kumar Nagarajan  When it comes to optimizing a startup’s revenue, understanding and effectively implementing revenue operations is more than essential. In a deeply insightful dialogue with Vinod, a seasoned revenue operations leader, we dive into the cross-functional world of revenue operations and how it knits sales, marketing,

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